Tomigo brings 'help wanted' to the social-media age

What’s the best way to find the right person for a job opening: placing a want ad, contacting a headhunter, posting within the company, or asking current employees to recommend a friend?

In the social networking era, the last option increasingly makes sense, says Tal Moran, CEO of Tomigo, an Israeli startup offering a customized recruitment platform to leverage the social-media connections of employees.

Moran points out that leading companies realize every staff member has access to a database of personal connections, and many offer rewards for recommending a friend who turns out to be a good fit for the job. All that remained was to invent a sleek and efficient way for the data to be shared and maximized for everyone’s benefit.

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