An Israeli comic book hero is appearing in a Marvel movie - excitement - and backlash - have come quickly

(JTA) - In a move that is already thrilling some Jewish audiences and stirring controversy among other international fans and activists, Marvel Studios announced that an Israeli comic book hero will appear in the next installment of its Captain America movie franchise.

"Captain America: New World Order," which is set for release in 2024, will feature Israeli actress Shira Haas as Sabra, a hero who debuted with a cameo in a 1980 "Incredible Hulk" comic and appeared as a full character the following year in a strip set in Israel titled "Incredible Hulk: Power in the Promised Land!"

Since the details of Marvel projects are kept under tight wraps until their release, it is not known how prominent Haas' character, the first Israeli to appear in the Marvel Cinematic Universe, will be in the film. Between 1980 and 2019, Sabra appeared in 50 issues, according to a Marvel fandom page.

Sabra (also the word for an Israeli prickly pear, which has a bristly outside and soft and sweet inside, and is used as a nickname for an Israeli person) is a Mossad agent and police officer with superhuman speed and strength. The 1981 comic that first prominently features her involves multiple quotes and plot points that would be seen as taboo in a contemporary Hollywood blockbuster.

In the comic, the Incredible Hulk mistakenly ends up in Tel Aviv, where he befriends an Arab boy who gets killed in an attack by identifiably Arab terrorists. Sabra - real name Ruth Bat-Seraph - witnesses the attack and assumes Hulk is in cahoots with the terrorists. She attacks Hulk with "energy quills," weakening him, but the Hulk explains that the boy was his friend - and references the Israeli-Palestinian conflict.

"Boy died because boy's people and yours want to own land!" the Hulk tells Sabra. "Boy died because you wouldn't share. Boy died because of two old books that say his people and yours must fight and kill for land!"

The introduction of the character first announced last week at the Disney D23 expo in Anaheim has already received backlash online. Some on social media have argued that the character is an example of Israeli military propaganda or used it to criticize the Israeli government's treatment of the Palestinians. 

Several others have taken issue with the name of the character, which they argue is painful for Palestinians, who associate the word "sabra" with the former Sabra and Shatila refugee camps in west Beirut. During the 1982 Lebanese civil war, right-wing Lebanese forces murdered up to thousands of Palestinians and Lebanese Muslims in the camps, while Israeli military forces surrounded the areas; an Israeli inquiry found that Ariel Sharon, in his capacity as defense minister, bore "personal responsibility" for not taking action to prevent the massacre.

Others are pushing back against the critique and arguing that the character debuted two years before the killings at Sabra and Shatila.

An Israeli cartoonist who a few years before Marvel created a character called Sabraman, who like Sabra sports a blue and white Israeli-themed outfit, has accused the comic book giant of plagiarism.

The cartoonist, Uri Fink, had words of warning for Haas in a recent interview with the Israeli site Ynet.

"I don't predict her portrayal in Marvel will be positive in woke days such as these," he said, according to the Times of Israel. "Those who work at Marvel today are all sorts of progressives. I have nothing against them, but we won't get the most accurate depiction of the Israeli-Palestinian conflict."

"I suggest that Shira carefully read [the script], so that the character won't be portrayed in a way that is too problematic," he added.

Israeli producer Avi Arad, the co-founder and former head of Marvel Studios, the filmmaking branch of the comic book company that has grossed over $25 billion dollars in box office revenue, said in 2012 that he did not expect to see Sabra on the big screen anytime soon.

"We are now in a time when the name 'Sabra'... it is not so good for selling a film in international markets," he told the Times of Israel.

Haas was the first Israeli to be nominated for an Emmy, for her role in "Unorthodox," the Netflix miniseries based on Deborah Feldman's autobiography about leaving the Satmar haredi Orthodox community in Brooklyn. The diminutive Haas - who stands about 5-foot-2, after surviving an early bout of cancer that stunted her growth - also appeared in the series "Shtisel" and was recently tapped to play a detective in a new Netflix murder mystery series. 

This will not mark the first time a Jewish character has appeared in a Marvel onscreen product. "Moon Knight," the Disney+ miniseries that premiered in March, stars Oscar Isaac as the protagonist, who is Jewish. 

But several fans are also expressing surprise and excitement about the choice to resurrect a clearly Israeli hero for a mainstream film.